But while the 6s Plus launched at 789, the iPhone 7 Plus 128GB model is 30 more expensive, at 819. However, like-for-like prices jumped: the iPhone 6 128GB model was priced at 699 at launch, and the iPhone 7 128GB model price is the same. Apple no longer sells the 256GB version so you will have to look elsewhere if you want to purchase it. The prices are higher than the iPhone 6s and 6s Plus were when they launched (539 and 619 respectively), but Apple has doubled the phones' storage capacities from 16GB, 64GB, and 128GB to 32GB, 128GB and 256GB. The iPhone 7 costs upwards of 549, and the 7 Plus upwards of 669. Pre-orders were available from 9 September. The iPhone 7 and 7 Plus launched at Apple's Special Event on 7 September, and both went on sale in the UK on 16 September. "Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips," Apple said.Ĭontinue reading to find out the iPhone 7's release date and price iPhone 7 release date "It is a way of them kind of beefing up that side of their business," he said.Īll the money (RED) receives is donated to the Global Fund, which provides grants for HIV/AIDS programmes, including education, testing and treatment in areas most affected by the disease.Īt the same time as launching the (RED) iPhone 7, the company also announced a new video app that would take cues from Snapchat's instant media sharing app. James Moar, an analyst at Juniper Research told the BBCApple is trying desperately hard to be associated with ethical matters for the greater good and launching a (RED) iPhone, with profits going towards the foundation, goes some way to doing this. Apple has previously released red products, including a red iPod and red Apple Watch fluoroelastomer strap, also in aid of (RED). Some of the profits from the new iPhone will be donated to the charity (RED), which was founded by U2 frontman Bono and activist Bobby Shriver in 2006, to help fund efforts to combat HIV and deliver an "AIDS free generation". : As predicted, Apple has released a red version of the iPhone 7 and iPhone 7 Plus, to help raise money for HIV research efforts. In March, Apple released a red version of the iPhone 7 and iPhone 7 Plus to raise money for HIV research efforts (see below). For every Apple Pay transaction made at a retail location, online or in-app, the company made a $1 donation to the Global Fund. To call attention to World AIDS Day 2017, more than 400 Apple stores featured a red Apple logo for the week. "Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease." It's not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it's their ability to bring heat, awareness, energy and eyeballs to keep this issue front and centre," said Deb Dugan, CEO at (RED). "Apple's commitment to the AIDS fight is unparalleled. (RED) has raised over $500 million since the company's inception. We're committed to continuing the fight and empowering future generations through these vital efforts." "By working with (RED) to stop the transmission of HIV from mums to their unborn babies, we're already seeing a significant impact in areas where help is needed most. "Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation," said Lisa Jackson, Apple's VP of environment, policy and social initiatives. The company made the announcement last Thursday, the day before World AIDS Day, and said over the past 11 years Apple customers have provided an equivalent of 475 million days of life-saving medication. Apple has raised over $30 million this year for the Global Fund, a charity set upby U2 singer Bono and Bobby Shriver in 2006to fight AIDS.
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