These are some of the main tactics used by such organizations. In order to avoid such scams, it is essential to understand how SEO works, but you also need to know what is offered to recognize such scams. Yet you see gigs on Fiverr and other marketplaces offering guaranteed rankings or a massive increase in domain authority. The solution to the content problem requires hard work that demands planning, designing, and developing compelling interactive experiences. No SEO trick or technology product can solve the content problem for you. SEO snake-oil scams are not different from the weight-loss programs that guarantee results. Inside SEO Snake-Oil ScamsĮvery time you hear the word ‘guaranteed rankings,’ just pack your bags and run for the hills. In comparison, others make empty promises only to make your website ranking even worse. Some organizations follow best practices and deliver tangible results. The brand was working with its SEO company for extensive link placements which was using ‘black hat’ techniques to rank higher on Google until Google took corrective action and was penalized for its actions.Ĭompanies that perform SEO services can be divided into two camps. JC Penny was a victim of SEO snake-oil a few years back. To identify scams, you first need to know how SEO works and then choose an SEO company. Marketers and businesses have been victims of SEO Snake-Oil. We all have bought products or services that we didn’t need or didn’t deliver on its actual promise. We are all susceptible to false information.
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